BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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One-by-one over the past several weeks, Washington has gone through the steps at its disposal, each one more stringent and disruptive than the last, to limit the spread of the novel coronavirus.
The World Health Organization has been criticized for being slow to declare a public health emergency and a pandemic as COVID-19 spread. Yale SOM’s Saed Alizamir, with Francis de Véricourt of ESMT and Shouqiang Wang of the University of Texas at Dallas, recently published a study that uses game theory to play out the tradeoffs that the WHO and other public agencies face as they try to give timely warnings while maintaining their credibility. We asked them what their findings say about the response to COVID-19.
Grocery aisles look post-apocalyptic right now. Toilet paper? It will make a comeback, but in its place, life-preserving pharmaceuticals and medical supplies could become perilously scarce a true additional emergency.
If supply chains can keep pace with demand, food manufacturers may be one of the few industries that could actually see some economic benefit from the COVID-19 pandemic.
On March 11, 2020, President Trump banned travel from Europe to the United States for 30 days to slow the spread of COVID-19. Travelers who are legally allowed to enter the U.S., such as U.S. citizens and their families, are now undergoing screening procedures to test for COVID-19 when they reenter the U.S. at one of 13 airports. Various news media report that thousands of these travelers are waiting together for several hours in close quarters for their checked bags and several additional hours to clear customs.
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