News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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A Dire Coronavirus Economic Scenario: US Grocery Shortfall

A Dire Coronavirus Economic Scenario: US Grocery Shortfall

Chief Investment Officer, March 5, 2020

The everyday consumer impact of the new coronavirus is relatively mild in the US thus far, compared to places such as China, South Korea, Japan, and Italy. But that doesn’t mean Americans are free and clear should the contagion spread. The most immediate sign would be a panic-driven stockpiling of groceries.

How to stay positive in a negative news cycle: 'We are in this together'

How to stay positive in a negative news cycle: 'We are in this together'

Yahoo! Lifestyle, March 4, 2020

Reese Witherspoon captured the cultural mood of our political, environmental and coronavirus-obsessed news cycle: overwhelmed.

“This morning, a friend said to me, ‘I can see you are overwhelmed. Just take a moment’ and I started to cry,” the actress wrote on Instagram Wednesday. “I just felt so heavy-hearted. There is so much happening... a devastating storm in my hometown of #Nashville, people suffering from a mysterious illness, people arguing over political ideology. So much hate and tension and discord. Honestly, this week has been a lot. And it’s only Wednesday.”

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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