News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Coronavirus:  Let’s Come Together, by Staying Apart

Coronavirus: Let’s Come Together, by Staying Apart

Hill Rag, March 17, 2020

Rarely in life are we encouraged to be selfish – let alone told this selfish deed is actually an altruistic act. But now, with the novel Coronavirus, COVID-19, we all have such an opportunity.

How coronavirus is upsetting the blood supply chain

How coronavirus is upsetting the blood supply chain

The Conversation , March 12, 2020

The coronavirus, which causes the disease COVID-19, has created enormous anxiety, uncertainty, and disruption to our lives. Much has already been written about potential shortages of medicines and face masks, but little has been said about something only you and I can provide – lifesaving blood.

With coronavirus spreading in Connecticut, when is it appropriate to close schools?

With coronavirus spreading in Connecticut, when is it appropriate to close schools?

The CT Mirror, March 11, 2020

A mere five miles separate The Keio Academy in Purchase, New York and Glenville School in Greenwich, Conn.

As the number of people with coronavirus increases daily, Keio Academy, a private boarding school, has decided to end classes for its 330 students for the remainder of the school year. Nearby Glenville School, a public school with 404 students, remains open.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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