News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Growing Up to Become a Sustainable Supply Chain

Growing Up to Become a Sustainable Supply Chain

Logistics Viewpoints, March 4, 2020

Is your supply chain immature? Does it resemble a 14-year-old boy, as a planner I met at an Institute of Business Forecasting and Planning event described his company’s supply chain? Grown up beyond diapers but not yet making good decisions consistently. In an immature, disconnected supply chain, planners operate inefficiently and in reactive mode. Not only does this mode make the daily life of a planner difficult, but it does not position the company toward a sustainable supply chain capable of making decisions that are better for profits, people, and the earth. But the opportunity to make an impact for everyone working in supply chain – including Jeff Bezos – is enormous, and it starts with maturing the supply chain’s capability.

CDC may lack contact information for some airline passengers possibly exposed to coronavirus

CDC may lack contact information for some airline passengers possibly exposed to coronavirus

Politico, March 3, 2020

The CDC may have trouble tracing some U.S. airline passengers who shared a flight with someone infected with coronavirus, a situation that could have been avoided had the federal government created a plan for sharing passenger data during an emergency like a disease outbreak — and now the agency and airlines are squabbling about who's at fault and how to fix the problem.

Coronavirus in Numbers: The Story Data Tells Us

Coronavirus in Numbers: The Story Data Tells Us

Business Recorder, March 3, 2020

Whatever part of the world you're in, you've been a part of a room where COVID19 or the Coronavirus, as it is more commonly known, has been mentioned. People in many, if not all parts of the world, are fearful over the pandemic.

Bracketology 101: Illini moving up the seed line

Bracketology 101: Illini moving up the seed line

The News-Gazette, March 2, 2020

Illinois beat writer SCOTT RICHEY is taking regular stock of where the Illini might end up once Selection Sunday arrives on March 15. Here are the latest updates as of Monday.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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